"I would have loved you anyway you went "
Reuben and the Dark's beautiful deep folk / garden rock track, dancer, holds plain truths and sometimes those are the hardest to hold onto. The single from their evocative album "un | love" (via Art & Crafts) is punctuated by a stunning video / film shot in Joshua Tree, California, created with Sheva Kafai and edited by Kaelen Ohm. Usually, I like to hear a song all by itself but this time I listened this story embraced by these visuals. That's ok, it all works so well together that it feels like a trailer for a film, a film that I would love to see.
Frontman Reuben Bullock offers: “The concept behind this video is simple. It chronicles journey and reflection. Through time and experience. The past is a hard thing to balance in the present sometimes. Memory’s ghost holds such weight and significance. When time feels non-linear. Where emotions we carry in our hearts are from events that have yet to come to pass… it’s easy to forget where we are sometimes. This music video personifies experience. Pain is a road worn companion. Letting go is found in remembering. And dreams… dreams are really all we have anyway.”
-Robb Donker Curtius
THE FACTS AS WE KNOW THEM - PRESS NOTES:
Reuben and the Dark shares a new video today for “dancer” from their spirited album un | love, out now on Arts & Crafts. The stunning new visual, created with Sheva Kafai and edited by Kaelen Ohm, captures varying landscapes between desert and snowstorm forests, spliced with contrasting fragments of the past and present. One moment Reuben is performing for a room full of fans, the next he’s alone, the sole traveler across the vast, panoramic desert. It’s a cyclical anecdote that feels very ‘of the moment,’ in a time where the world has been taken out of the habitual everyday and put into an isolated state and self-reflective place
Frontman Reuben Bullock explains: “The concept behind this video is simple. It chronicles journey and reflection. Through time and experience. The past is a hard thing to balance in the present sometimes. Memory’s ghost holds such weight and significance. When time feels non-linear. Where emotions we carry in our hearts are from events that have yet to come to pass… it’s easy to forget where we are sometimes. This music video personifies experience. Pain is a road worn companion. Letting go is found in remembering. And dreams… dreams are really all we have anyway.”
Produced by Reuben and the Dark with Marcus Paquin (The National, Timber Timbre, Local Natives) and Kevin Drew (of Broken Social Scene), un | love has proved to be Reuben and the Dark’s most open, honest, and pivotal works to date. The album is full of heartfelt anthems that rise from the drama of life, but captured in a light that is ultimately uplifting, in a way that only Reuben can offer.
“dancer” is the culmination of a lot of feelings for Reuben, compressed into a brief time capsule. Upon the track’s initial release, Bullock shared, “It is vulnerability’s lullaby. It is honest. It is soft. It is empathy and also an apology. An attempt at shining a light into a very dark place.”
Known for such ‘vulnerability,’ and penchant for creating cinema in their song, Reuben and the Dark have been featured in a variety of television shows and movies. Most recently, a cover of R.E.M.’s “Shiny Happy People” set the stage for a very critical moment of Grey’s Anatomy. Earlier this year, their song “Hold Your Head High” was included in the new CBS dramedy All Rise, the track “Black Water” was featured in the long-anticipated trailer for Netflix’s El Camino: A Breaking Bad Movie, and Bullock lent his voice to the trailer for Dolittle with a rendition of the classic “What A Wonderful World.”
THE FACTS AS WE KNOW THEM - PRESS NOTES:
Reuben and the Dark shares a new video today for “dancer” from their spirited album un | love, out now on Arts & Crafts. The stunning new visual, created with Sheva Kafai and edited by Kaelen Ohm, captures varying landscapes between desert and snowstorm forests, spliced with contrasting fragments of the past and present. One moment Reuben is performing for a room full of fans, the next he’s alone, the sole traveler across the vast, panoramic desert. It’s a cyclical anecdote that feels very ‘of the moment,’ in a time where the world has been taken out of the habitual everyday and put into an isolated state and self-reflective place
Frontman Reuben Bullock explains: “The concept behind this video is simple. It chronicles journey and reflection. Through time and experience. The past is a hard thing to balance in the present sometimes. Memory’s ghost holds such weight and significance. When time feels non-linear. Where emotions we carry in our hearts are from events that have yet to come to pass… it’s easy to forget where we are sometimes. This music video personifies experience. Pain is a road worn companion. Letting go is found in remembering. And dreams… dreams are really all we have anyway.”
Produced by Reuben and the Dark with Marcus Paquin (The National, Timber Timbre, Local Natives) and Kevin Drew (of Broken Social Scene), un | love has proved to be Reuben and the Dark’s most open, honest, and pivotal works to date. The album is full of heartfelt anthems that rise from the drama of life, but captured in a light that is ultimately uplifting, in a way that only Reuben can offer.
“dancer” is the culmination of a lot of feelings for Reuben, compressed into a brief time capsule. Upon the track’s initial release, Bullock shared, “It is vulnerability’s lullaby. It is honest. It is soft. It is empathy and also an apology. An attempt at shining a light into a very dark place.”
Known for such ‘vulnerability,’ and penchant for creating cinema in their song, Reuben and the Dark have been featured in a variety of television shows and movies. Most recently, a cover of R.E.M.’s “Shiny Happy People” set the stage for a very critical moment of Grey’s Anatomy. Earlier this year, their song “Hold Your Head High” was included in the new CBS dramedy All Rise, the track “Black Water” was featured in the long-anticipated trailer for Netflix’s El Camino: A Breaking Bad Movie, and Bullock lent his voice to the trailer for Dolittle with a rendition of the classic “What A Wonderful World.”
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