Denmark band The Entrepreneurs' latest power pop / post punk hammer "Sweet" feels boldly noise and sharp but somehow brittle at the same time. The direct driving punk sound that viscerally runs across generations and tones that made me think of bands like the Pixies, Smashing Pumpkins and ironically the power pop Sweet itself, hinges on a heaviness but with open spaces in between the never ending beat and high register vox that give the affair a surreal aloof emotionality.
“There’s a lightness and energy to ‘Sweet’,” says bassist Anders Hvass. “It goes to your head – gives you a shot of adrenaline,“. The lightness is reflected in the lyrics that revolve around being both frustrated and madly drawn to someone who has a naïve and innocent view of the world. “Someone blind to all its negative aspects, who sees everything through rose-tinted glasses,”
“At the same time, there’s an ominous aspect to the lyrics in that the naïve person will lose their innocence. It’s just a matter of time.” says Anders Hvass.
In 2017, the band spent time in North Carolina (USA) and the diverging cross cultural crash of liberal hipsters and academia stirred in with Confederate Battle Flags and Trump supporters ended up shaping "Sweet" and other songs on their sophomore album "Wrestler" that carry themes of duality "The result is a cohesive and very human record - one that adds to the conversation of being a modern human being in constant contact with the world around us and in a continual process of looking inward."
Look for "Wrestler", the full length drops February 26th.
-Robb Donker Curtius
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THE FACTS AS WE KNOW THEM - PRESS NOTES:
‘Sweet’ was the first song written for The Entrepreneurs’ upcoming album Wrestler. It first saw the light of day in Alex Maiolo’s studio in North Carolina near the end of 2017. It’s a simple and mighty song that sounds as if My Bloody Valentine were cut down to their core elements and denied the right to use reverb - simultaneously bone dry and completely wall-to-wall noisy.
“There’s a lightness and energy to ‘Sweet’,” says bassist Anders Hvass. “It goes to your head – gives you a shot of adrenaline,“. The lightness is reflected in the lyrics that revolve around being both frustrated and madly drawn to someone who has a naïve and innocent view of the world. “Someone blind to all its negative aspects, who sees everything through rose-tinted glasses,”
“At the same time, there’s an ominous aspect to the lyrics in that the naïve person will lose their innocence. It’s just a matter of time.” says Anders Hvass.
The band’s time in North Carolina at the end of 2017 turned out to particularly inspiring for the creation of Wrestler. Here they found themselves in a college state in the US with free public transportation, where progressive values and programs existed side by side with pick-up trucks adorned with the Southern flag and where people carried shotguns. It fed Wrestler’s overall theme of duality – between past and present, society and the individual. The result is a cohesive and very human record - one that adds to the conversation of being a modern human being in constant contact with the world around us and in a continual process of looking inward.
The band:
The Entrepreneurs started out as a duo when bass player Anders Hvass and singer/guitarist Mathias Bertelsen met in their teens starting high school in northern Denmark. They grew up in Thy, a rural region of Denmark, known for its creative environment and progressive youth culture, despite - or maybe because of - its remote location. As they grew older and craved new impressions, they moved across the country to Copenhagen where they met Jonas Wetterslev, who became their drummer. After touring extensively with their debut EP, the trio gained a reputation as one of the fiercest live bands in Denmark bringing their aesthetically rich and experimental take on some of rock’s most significant subgenres like punk, grunge and post-rock to stages around Europe.
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