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Wednesday, February 24, 2021

Lyn Lapid's glistening broken lullaby "Itsy Bitsy"











"you know you should be better"


Lyn Lapid is a 17 year old artist, singer-songwriter, multi-instrumentalist who has something to say. Her word's, versatile vocal aesthetic and emotional thrust has people listening and wanting more. She has amassed a huge following, crushing it on You Tube and Tik Tok.

“I want you to hear the messages I put out in my music,” she leaves off. “I’m talking about different things, whether it’s my experiences or mental illness. I hope you can really tune into the lyrics and what I’m trying to say.”

I usually gravitate away from pop indie tracks that build off of nursery rhymes but "Itsy Bitsy" works it's way into your brain. Like a surreal, dreamy slowly walking lullaby, Lapid's croon wears different sonic outfits from stoic zombie mantra, to pained bouncy flows to tender and broken cries all done up her way. The sound of her vocals shift tonally too, rendered in interesting ways as the music that embrace them shift as well. It is such a captivating sound that you get lost in it all until it ends much too soon.

Lyn Lapid is going places. As always, I encourage you to read the informative press stuff below.

-Robb Donker Curtius




THE FACTS AS WE KNOW THEM - PRESS NOTES:


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You know individuality the moment you see it—or hear it.

A classically trained musician, unpredictable vocal dynamo, and fearless genre-breaker, Lyn Lapid asserts herself as an individual through and through. At 17-years-old, the singer, songwriter, multi-instrumentalist, and member of vocal collective EARCANDY has unassumingly emerged as an unapologetic and undeniable voice for her generation. After attracting nearly 3 million followers on social media and generating over 100 million views, she breaks into mainstream pop culture with a series of 2020 singles for Republic Records and her forthcoming EP.

“When you hear my music, I want you to say, ‘Oh, that’s a Lyn song,’” she exclaims. “It would be amazing if people think, ‘She gives me Lyn Lapid vibes.’”

The origin of those vibes can be traced back to her childhood in Maryland. A first-generation American born the middle kid of Filipino immigrants, she initially studied classical piano before eventually performing violin in an orchestra for seven years. Simultaneously, she developed her voice by imitating videos online. Along the way, she also learned ukulele and guitar (and obsessed over animated series, such as Steven Universe and Gravity Falls, in her free time). On December 31, 2018, she made the jump to YouTube by posting a ukulele and vocal cover of “Best Part” by Daniel Caesar and H.E.R. She went on to deliver D.I.Y. YouTube renditions of everyone from Ariana Grande and Sabrina Claudio to Edith Piaf and Sarah McLachlan, amassing 8 million-plus views and counting on her channel.

In late 2019, she launched her TikTok page, building an audience of 2.7 million followers at a rapid pace. She joined the acapella group EARCANDY and continued a steady stream of posts. However, a snippet of her first original “Producer Man” exploded. Gathering 50 million views and 100 thousand shares, it emerged as “the most-viewed unreleased demo on a TikTok video in 2020.”

Landing a deal with Republic Records, she finally uncovers the full version of “Producer Man” as her debut single. Produced by Dan Nigro [Conan Gray, Carly Rae Jepsen, Lewis Capaldi, Sky Ferreira, Empress Of], an organic beat reverberates underneath her brassy theatrical delivery. It shuffles over soft guitar and a glitchy swell of snaps and synths. On this bouncy jazz-inflected bedroom pop parable, she shines a light on the industry’s dark side with ominous verses a la “Got the girl to move to L.A., got the paperwork so she could sign her life away…now she’s in the hands of good old Producer Man.”

“It was about my first interaction with anybody in the music industry,” she explains. “A couple of months ago, I was approached by this guy. He seemed pretty nice. I didn’t like how he pursued success though. He said, ‘You shouldn’t produce your own songs, because they won’t do well. You should do songs that will make you popular’. I disagreed and wrote this.”

With more music on the horizon, she will undoubtedly give you “Lyn Lapid vibes” forever.

“I want you to hear the messages I put out in my music,” she leaves off. “I’m talking about different things, whether it’s my experiences or mental illness. I hope you can really tune into the lyrics and what I’m trying to say.”


Lyn Lapid, indie pop, commercial pop, hip hop tones, singer-songwriter, multi-instrumentalist, "Itsy Bitsy"

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