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Friday, March 19, 2021

SEB and the DIY genre bending intoxicant "They Don't Like Me" (Official Video)

 




"keep my hundred thousand chains on..."

There is something so intoxicating and addictive about SEB's latest divergent indie rap affair "They Don't Like Me". The Chicago raised, L.A. based artist produces with a nuanced hand and spinning flow with an evocative vocal aesthetic that cajoles and endears. The guitar rhythms feel tropical punk but infused with an R&B sway, the kick bottom heavy beat with trap flourishes float on lo-fi synths. It is the kind of song that you want to sing along too and be a part of. 


SEB's universe is self built. This true bedroom DIY artist writes, produces, engineers, performs everything here creating a down turned vibe inspired by the 1997 cult movie Gummo.


"-THEY DON'T LIKE ME- is a song about the struggle of acceptance, both inward and outward,” SEB says. “Half of the song is talking about what I think people want from me, the other half is how I've internalized that. I’m essentially taking control of who I want to be, and what I want to create regardless of what people want for me.”


[Inspired by emotionally charged songwriters (Kurt Cobain, Joni Mitchell) and genre-defiant artists (Tyler the Creator, Kid Cudi, Grimes)]


-Robb Donker Curtius





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Today, SEB shares his introspective new single “THEY DON’T LIKE ME”, embarking on a new chapter of his creative journey. The LA-based artist writes, produces, performs and engineers everything; a true bedroom artist with a strong DIY work ethic his new track introduces a visual world inspired by 1997 cult movie Gummo.


""THEY DON'T LIKE ME" is a song about the struggle of acceptance, both inward and outward,” SEB says. “Half of the song is talking about what I think people want from me, the other half is how I've internalized that. I’m essentially taking control of who I want to be, and what I want to create regardless of what people want for me.”


LISTEN TO “THEY DON’T LIKE ME” NOW


Growing up in Chicago – after hopping between New York, Haiti, Oklahoma and Miami – he’s come a long way from freestyling over beats ripped from YouTube with his middle school rap group. SEB’s music explores dreaming big and its real life consequences through captivating lo-fi indie-pop, a direction which initially confused some people back home.


“Everybody had this certain expectation of me and then when I started making music people thought I was probably going to do rap with trap beats, especially growing up in Chicago,” SEB explains. “This song is me saying ‘you all want me to do this, but if I went over here and tried something different would you still like me?’”


Returning to New York for college, he interned at the iconic Electric Lady Studios at a time when Lady Gaga was recording Joanne, J. Cole layed down 4 Your Eyez Only and Lorde was perfecting Melodrama. Despite not being allowed in the room, these brief brushes with artistic giants spurred SEB on to seriously consider his artist project and make the move to LA.


Since releasing his debut single “Boys Don’t Cry” in 2020, SEB has curated an engaged fan base, which continues to grow, on TikTok (267k followers, 4.5 million likes). Showcasing his studio skills he flips everything from TV themes to radio hits into his much-loved “indie” sound, which has been co-signed by Conan Gray, who showed his appreciation for SEB’s viral rework of “Heather”.


Inspired by emotionally charged songwriters (Kurt Cobain, Joni Mitchell) and genre-defiant artists (Tyler the Creator, Kid Cudi, Grimes), SEB aligns closely with those that push the boundaries of identity through art and recognizes the paths they have paved for him to create music of his own.


“THEY DON’T LIKE ME” is out on all digital platforms now.


SEB, singer-songwriter, producer, engineer, artist, performer, Chicago, New York, Los Angeles, "They Don't Like Me", genre bending

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