"You are my everything / Til the day I die / I may change / But I’ll never love / Anyone the same"
Every now and then I am taken aback by an artist's ability to cross mediums so well. Los Angeles based singer songwriter, mehro, recently released an impactful video for his two songs "the same" and "sky on fire", as the connective emotional tissue that he stitches together with truly evocative imagery. mehro also wrote and directed the video and brought, what feels more like a film, to fruition with production by HEROINE and the amazing Ryan Calvano as director of photography. "the same / sky on fire" official video, stars DW Brown and mehro as what I perceive to be 'every father' and 'every son'. I say this because the events that happen, most likely happen (to some degree) in more families than we all like to admit. You could say that the events shown are quite simply a family tragedy, maybe the saddest fragment being that the son, in the end and in battling his way out of a bad situation, becomes the father (at least for a sliver of time).
mehro shares: "I wanted this piece to feel more like a short film than a conventional music video, a battle between innocence and toxic masculinity, a showdown between two energies that we all as humans must experience. For all of us, there is a side that longs to be free and dream and for all of us there is another side, one that looks to restrict and conflict with everything around them. I can’t tell you how many nights I would waste doubting myself, how that doubt was killing my hope, my dreams.. I wanted to tell that story, a true one, the story of how we can harness the darkness and move toward the light."
Both songs, "the same" and "sky on fire" together feel like two sides of the same coin. "the same" is bathed in mehro's bedroom guitar sounds and vast hazy vox like dusted shoegaze. As bass notes flutter and ambient sounds fill in spaces like dark clouds, the lo-fi sounds works with great effect. For example, the faraway vocal aesthetic only feels more like memories and the percolating guitar notes and droning tones, aaahs and wistful collages have the pervasive expansive framework of a story that is meant to change you. Bridged with what sounds like a clunky tape machine being pushed, "sky on fire" has the sounds swelling feeling of a new day, of hope. At first the tapestry felt almost U2 like until, synthetic notes flutter about like butterflies. mehro's vocal patter clips and stutters like that tape machine is faltering (I love that). The final result, feeling, coda feels as much like a new beginning or death itself but I suppose for something to be born, something else has to end.
Amazing, stuff. The shining glitter of something so special. A special kudos to DW Brown as 'the father', he is an artistic force to be reckoned with.
-Robb Donker Curtius
THE FACTS AS WE KNOW THEM - PRESS NOTES:
https://www.instagram.com/mehromusic/
https://www.facebook.com/iammehro/
https://open.spotify.com/artist/1ZwhhTSUPr7EBZHd1GjOT7?si=P3GGrb0OSguxW6SZWLm5fg&nd=1
From composition to lyrical imagery, mehro captures the essence of a soul much older and wiser than we would imagine his to be, coming through with a sincerity and maturity that is missing from the current musical landscape. Tastemakers like Flaunt, Ones To Watch, C-Heads, and many many others have heralded him as one "of the most exciting new artists to arrive," and there are no signs of his slowing down. Having quickly earned a following of 200,000 followers on Instagram (and growing rapidly), mehro is charging full steam ahead with his devoted fans backing him every step of the way.
mehro, Indie Rock, Indie Pop, Bedroom / Lo-fi Pop, singer-songwriter, director, filmic, folk indie, shoegaze-esque, dreamy vox, ethereal poetry, "the same/sky on fire"
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