The Joy Formidable and the anthemic elegant rock hammer of "Interval" (Official Video)

"Don’t think about it / it’s a crossroad for me..."

"Interval" by the consistently creative and furious Welsh alternative band, The Joy Formidable, and from their latest full length "Into The Blue", has a broad post rock / post punk sweep, cinematic and casting a wide net. I have always found Rhiannon "Ritzy" Bryan and the boys sound to feel all inclusive with elegant classic rockism's on display stirring in an indelible urgency stuffed full of dreamy escapism. "Interval" has the full throttle guitar driven sound that we have come to expect but Ritzy might just draw you in more intimately this time around.

The 11 song "Into The Blue" follows the band’s critically acclaimed 2018 album "AAARTH" and is accompanied by a dizzying Official Video created by the band themselves and edited by Matt Thomas.

Of the video, Ritzy shares:

"The video was made from footage recorded during an impromptu visit to the Coral Pink Sand Dunes in Southern Utah. It’s a gorgeous spot, full of dunes and a constantly changing landscape depending on the weather as huge mountains of sand get blown about in the canyon winds. It felt like the perfect background to a song about change & shifting your own perspective. When you’re in a manipulative relationship, it feels like running through sand. You keep going but you slip and slide and don’t have a firm footing on who you are & where you want to go. This song is about recovering from that, finding your balance & your power again. There was also something incredibly satisfying about throwing myself off an 80 ft dune, the physical rendition of being free and spirited again."

-Robb Donker Curtius




THE FACTS AS WE KNOW THEM - PRESS NOTES:

https://thejoyformidableofficial.bandcamp.com/

https://twitter.com/joyformidable

https://www.facebook.com/thejoyformidable/

https://www.instagram.com/joyformidable/

https://soundcloud.com/thejoyformidable


Into The Blue is about surrendering to love and magic. Having the courage to enjoy a new journey and the mystery and excitement of something unexpected. The band says, "It’s about opening your eyes to beauty and love again. Making it to the other side. Whilst not conceived as a metaphor for the times we all live in now, it certainly turned out that way.” This connection has flowed beyond the studio and into Joy Formidable’s other creative passion, their community focused TJF Music Club. Launched in 2018, TJF Music gives fans access to exclusive music, online shows and much more, forging part of a much needed new culture of direct artist support which they hope other artists could follow to empower themselves. TJF Music Club has also become a cherished way of connecting with fans while touring has ceased and yet flourishes beyond.

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