"now all the way back / it's so hard to keep track / I'm still finding ways of letting you / down..."
With the rambling percussion somehow organic and mechanical, droning noise, merciful keys and Nils Edenloff's down home wistful vocal countenance and at once, instantly, "Real Life", by by Toronto's explosive / iconic indie folk rock trio The Rural Alberta Advantage, feels like the slow rolling thunder floating like the opening credits of a heavy drama and not so heavy comedy as opening title credits roll. Like almost all their songs and like real life itself, the track soon grows in lovely ways and the erupts. When Paul Banwatt's heavy drum beat against Edenloff's raucous guitars and with bassist / keyboardist Amy Cole's harmonies adding emotional heft, it all spills out ascending into this glorious thing. A thing made up out of Americana heartland rock with folk tales on top and an alt rock punk soul underneath.
["Real Life" is the latest single of The Rural Alberta Advantage's new album "The Rise & The Fall" which dropped via Saddle Creek/Paper Bag Records.
“‘Real Life’ started from an experience I had when I ran into an old high school friend who was kind of down on their luck,” said Nils Edenloff. “At first, it felt like no time had passed and things were just like how they used to be. But through our conversation, reality slowly came creeping back in and it was obvious things weren’t the same and never really could be. I wanted to stay in the alternate universe we’d created for as long as possible, where life hadn’t changed us yet.”
https://open.spotify.com/artist/0v6gOfGBclTSGu6agfXb23
https://www.instagram.com/ruralalberta/
Led by singer/guitarist and Alberta native Nils Edenloff, the Rural Alberta Advantage are an anthemic indie folk-rock trio from Toronto, Canada who balance rhythmic intensity with expansive melodies. They scored a Top 30 independent album with their Polaris Prize-nominated sophomore release, Departing, in 2011. Subsequent efforts Mended with Gold (2014), The Wild (2017), and The Rise (2022) continued to see regional success, while frequently appearing on Billboard's U.S. Heatseekers chart. Singer/guitarist Nils Edenloff, a native of Alberta, Canada, founded the trio in 2005 with drummer Paul Banwatt and bassist/keyboardist Amy Cole. The group soon self-released a demo recording, followed by The Rural Alberta Advantage EP in 2006. Two years later they made their full-length debut with Hometowns. While little was known at the time of its release, Hometowns got a big boost when online music retailers championed the album. The band got another boost in March 2009 when they played a high-profile showcase at South by Southwest in Austin, Texas alongside one of the festival's most anticipated bands, Grizzly Bear. The buzz about the Rural Alberta Advantage reached the point where Omaha-based indie label Saddle Creek Records picked up Hometowns for reissue in 2009. The group's much-anticipated second studio album, Departing, arrived in March 2011, and earned the group a prestigious Polaris Music Prize nomination. It was followed by Mended with Gold in 2014, on Saddle Creek -- both efforts landed on Billboard's independent and Heatseekers album charts. In September 2016, Cole left the group to pursue other projects. Robin Hatch joined the lineup in time to help test new material on the road for album number four, The Wild, which included the rousing singles "White Lights" and "Beacon Hill," the latter of which was inspired by the 2016 Fort McMurray wildfires. Cole re-joined the group in 2018, and in 2022 the trio issued The Rise, the first installment of a planned three-EP collection ~ Marcy Donelson & Jason Birchmeier
The Rural Alberta Advantage , folk, indie rock, folk rock, singer songwriter, three piece powerhouse, core songwriter Nils Edenloff, new album "The Rise & The Fall", "Real Life", Toronto based,
“‘Real Life’ started from an experience I had when I ran into an old high school friend who was kind of down on their luck,” said Nils Edenloff. “At first, it felt like no time had passed and things were just like how they used to be. But through our conversation, reality slowly came creeping back in and it was obvious things weren’t the same and never really could be. I wanted to stay in the alternate universe we’d created for as long as possible, where life hadn’t changed us yet.”
Paul Banwatt added, "I think ‘Real Life’ is a good representation of ‘The Rise & The Fall’ as a whole. It feels melancholy, looking at time and life passing by, but then also energetic and sometimes maybe even desperate and frantic."]
Done up big, or laid down small, The Rural Alberta Advantage craft songs that feel cinematic, big and grand, small and intimate all at the same time.
-Robb Donker Curtius
THE FACTS AS WE KNOW THEM
https://open.spotify.com/artist/0v6gOfGBclTSGu6agfXb23
https://www.instagram.com/ruralalberta/
Led by singer/guitarist and Alberta native Nils Edenloff, the Rural Alberta Advantage are an anthemic indie folk-rock trio from Toronto, Canada who balance rhythmic intensity with expansive melodies. They scored a Top 30 independent album with their Polaris Prize-nominated sophomore release, Departing, in 2011. Subsequent efforts Mended with Gold (2014), The Wild (2017), and The Rise (2022) continued to see regional success, while frequently appearing on Billboard's U.S. Heatseekers chart. Singer/guitarist Nils Edenloff, a native of Alberta, Canada, founded the trio in 2005 with drummer Paul Banwatt and bassist/keyboardist Amy Cole. The group soon self-released a demo recording, followed by The Rural Alberta Advantage EP in 2006. Two years later they made their full-length debut with Hometowns. While little was known at the time of its release, Hometowns got a big boost when online music retailers championed the album. The band got another boost in March 2009 when they played a high-profile showcase at South by Southwest in Austin, Texas alongside one of the festival's most anticipated bands, Grizzly Bear. The buzz about the Rural Alberta Advantage reached the point where Omaha-based indie label Saddle Creek Records picked up Hometowns for reissue in 2009. The group's much-anticipated second studio album, Departing, arrived in March 2011, and earned the group a prestigious Polaris Music Prize nomination. It was followed by Mended with Gold in 2014, on Saddle Creek -- both efforts landed on Billboard's independent and Heatseekers album charts. In September 2016, Cole left the group to pursue other projects. Robin Hatch joined the lineup in time to help test new material on the road for album number four, The Wild, which included the rousing singles "White Lights" and "Beacon Hill," the latter of which was inspired by the 2016 Fort McMurray wildfires. Cole re-joined the group in 2018, and in 2022 the trio issued The Rise, the first installment of a planned three-EP collection ~ Marcy Donelson & Jason Birchmeier
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