"We were looking for connection / Found it in the wrong direction / Is this all that we're left with? / Is this how you love someone?"
The breathless runaway Bay Area emotional road tripping "How You Love Someone", by UK hybridic indie rock outfit Pynch, cuts you in a thousand dreamy ways. There is something decidedly 1987 about the sprite guitars, pummeling drums and booming bass new wave regalia but also a kind of mid / late aughts punk tropicalia of The Drums (or thereabouts) or a collision of both slices of those pivotal artful times within the sound here. Pynch layers a cake with melancholy layers and wistful romantic icing. It's all darkly sweet and depending on your mindset, how you are being treated by the world in general or those you long for, "How You Love Someone" might push memoric buttons of heartbreak or exasperated joy. I love the potent feral unstoppable motion, I love Spencer Enock's vocal countenance (a lot), love the fanning lead guitar break in all it's brazen flair and the sort of Casio-fied synth break that makes me smile broadly.
Anyway you slice this beautiful sonic cake it will dress up any house party, any playlist in a head turning, sing-a-long way. "How You Love Someone" is the second single from the band's upcoming sophomore album "Beautiful Noise" that drops on October 3rd (2025) via Chillburn Recordings.
LINER NOTES FROM THE BAND (excerpted / bracketed):
[We wanted to continue the album campaign with How You Love Someone because it contrasts the last single ('Post -Punk / New Wave') and showcases the more cinematic, introspective side of our sound - a restless dissection of modern love built on lo-fi guitars and new wave synths. It’s an important part of the album's narrative arc and one of the most personal songs we’ve written, about trying to make sense of a relationship that meant everything but couldn’t work. Self-produced and mixed in our home studio, the track climaxes with a shoegazey guitar solo before dissolving into a dreamy, heart-tugging outro. it's definitely one of my favourite moments on the record.]
[We made the video with our longtime friend and collaborator Macgregor Marshfield, shooting most of it on a Hi8 camera from the ’90s. We’ve always loved experimenting with different formats, and the grainy textures gave the visuals a dreamlike, nostalgic quality that felt like the perfect mirror to the song’s lo-fi melancholy.]
-Robb Donker Curtius
THE FACTS AS WE KNOW THEM
https://soundcloud.com/pynchband
https://www.youtube.com/channel/UCYI5DN-Ha20K3t7fOeEdFIQ
https://www.instagram.com/pynchband/
https://www.facebook.com/PynchBand/
https://x.com/PynchBand
https://pynchband.com/
https://pynch.bandcamp.com/album/beautiful-noise
Pynch return with Beautiful Noise, their most ambitious and personal work to date. Written and produced by Spencer Enock in the band’s Brixton bedroom studio, the album is a lo-fi exploration of love, death, and the pursuit of meaning through art. Fusing glitchy electronics with slacker rock charm and poetic sincerity, Beautiful Noise carves out its own space somewhere between Pavement, Blur and New Order.
Released via the band’s own label Chillburn Recordings, the record introduces new member Myles Gammon on synths and features vocals and drums from Julianna Hopkins. Artwork comes courtesy of Spencer’s brother Scott, using hand-developed 35mm photos to visually echo the record’s DIY spirit. Beautiful Noise is a document of a band unafraid to be vulnerable, ask questions, and create something messy, human, and quietly transcendent.
Pynch return with Beautiful Noise, their most ambitious and personal work to date. Written and produced by Spencer Enock in the band’s Brixton bedroom studio, the album is a lo-fi exploration of love, death, and the pursuit of meaning through art. Fusing glitchy electronics with slacker rock charm and poetic sincerity, Beautiful Noise carves out its own space somewhere between Pavement, Blur and New Order.
Released via the band’s own label Chillburn Recordings, the record introduces new member Myles Gammon on synths and features vocals and drums from Julianna Hopkins. Artwork comes courtesy of Spencer’s brother Scott, using hand-developed 35mm photos to visually echo the record’s DIY spirit. Beautiful Noise is a document of a band unafraid to be vulnerable, ask questions, and create something messy, human, and quietly transcendent.
Pynch, UK new wave indie rock band, dreamy, post punk, art pop, nuwave, alt pop, art punk, hybrid rock, hybrid pop, vocalist Spencer Enock, booming, power pop, punk tropicalia, "How You Love Someone" Official Video,
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