photo by Bethany Vargas
In "BOYSHIT" (via Epic Records) Madison Beer's croons "I don't speak Boyshit" and, yes, the so called "language of the sexes" has been legendary fodder for comics and artists of all sorts for decades. In today's emotional and non binary gender landscape maybe the notion feels sort of antiquated and maybe it has more to do with once you are in a relationship with someone else, no matter what sex (or non sex) you are, a hundred insecurities or psycho sexual (yes I meant to write that) buttons seem to be pushed making you NOT you, making you a version of the you you're are supposed to be.
As much as Beer doesn't speak Boyshit, I, as a lover of music, don't speak this kind of pop really but it is the things in Beer's track that is not the typical kind of "popshit" (that usually does not make it on this humble blog) that tugs at my shirt collar, makes my head bob and feels divergent within this genre. Beer not only coalesces the most relatable things about relationships, especially toxic ones that we have all had or are in (you know who you are) as to suck us in with the lyrics, smart but skewering, as well as Beer's demanding pop vocal aesthetic, flow and bounce.
The beginning of "Boyshit" with the sort of audacious Spanish tango flair that sounds like a dramatic overture in a Quentin Tarantino flick before the Bride dispenses deadly girl power with her Katana sword (apparently she doesn't put up with "Boyshit" either) has a gravitational pull. The pop thump beat trope in tow, Beer has a perfect vocal aesthetic for this dispensation. The synth bass line is incredibly hooky and the background production from synths that sound like guitar lasers, to that cheeky grind house caustic string sounds give it a divergent patina and lasting pop gravitas. Vastly more interesting here than the "incomparable (??)" Billie E.
Beer shares:
“’BOYSHIT’ is one of the last songs I recorded for my album, and it was just kind of a build up after this really long year.” says Madison. “It’s simply about knowing your worth and when to leave a situation. With the play on “bullshit” I figured it was the perfect time to use the age old saying about an immature or disrespectful boyfriend, ‘he’s not a man, he’s a boy,’ but it then flourished into more. This isn’t as simple as a childish man, it’s deeper than that. Anyone can behave in a “BOYSHIT” manner and I think there’s something to be said about knowing when enough is enough and when you’re truly just feeding into nonsense, I think a lot of that is knowing your worth. This song is meant to uplift and inspire people, of all genders, to know when it’s time to stop putting up with boyshit.”
“BOYSHIT” is from Madison Beer's forthcoming debut album, Life Support, out 26th February 2021.
-Robb Donker Curtius
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(sorry 'bout the caps)
PRIOR TO SIGNING WITH EPIC RECORDS LATE LAST YEAR, MADISON BEER ACHIEVED UNPRECEDENTED SUCCESS AS AN INDEPENDENT ARTIST WITH HER PARTNER FIRST ACCESS ENTERTAINMENT. HER DEBUT EP AS SHE PLEASES BOASTS OVER 950 MILLION STREAMS AND MADE HER THE FIRST INDEPENDENT FEMALE SOLO ARTIST TO BREAK INTO THE TOP 20 US POP RADIO CHARTS, AFTER HAVING DEBUTED IN THE TOP 5 ON ITUNES IN 18 COUNTRIES AND IN THE TOP 10 IN 42 COUNTRIES WORLDWIDE. GLOBALLY, BEER HAS OVER 2 BILLION STREAMS ACROSS HER CATALOGUE.
SHE’S ATTRACTED THE ENDORSEMENT OF TIME, ROLLING STONE, NME, V MAGAZINE AND BILLBOARD WHO NAMED HER AMONG ITS COVETED “21 UNDER 21” LIST, AND HAS A SOCIAL FOLLOWING THAT REACHES AN AUDIENCE OF OVER 20 MILLION ON INSTAGRAM AND 3 MILLION ON TWITTER. .
HER LATEST SINGLE “BABY” WAS INCLUDED ON PAPER’S “10 NEW SONGS YOU NEED TO HEAR NOW” AND MTV’S “SONGS WE LOVE” LIST, WITH THE VIDEO AMASSING OVER 4 MILLION VIEWS ON YOUTUBE WITHIN ITS FIRST WEEK OF RELEASE. EARLIER THIS YEAR, FEVERISH FANS MOBILIZED AND LEFT THOUSANDS OF COMMENTS ON EPIC’S INSTAGRAM PAGE TO DEMAND THE RELEASE OF “STAINED GLASS,” MADISON’S MOST PERSONAL SONG TO DATE, AFTER SHE TEASED IT DURING AN INSTAGRAM LIVE SESSION. CONTINUING ON HER HOT STREAK, MADISON HAS CONSISTENTLY BEATEN HER DAILY BEST STREAMING NUMBERS WITH “SELFISH,” HER FASTEST EVER US GOLD CERTIFIED RECORD.
MADISON’S DEBUT ALBUM, A STRONG PERSONAL AND ARTISTIC STATEMENT, WILL COME VIA SING IT LOUD/FIRST ACCESS ENTERTAINMENT ON EXCLUSIVE LICENSE TO EPIC RECORDS. THIS UNIQUE PROJECT SEES MADISON WHERE SHE THRIVES – COMMANDING COMPLETE CREATIVE CONTROL THROUGH WRITING HER OWN SONGS, PRODUCING AND CREATING HER OWN VISUALS.
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