The Cry are back, releasing an early Christmas present in "Understand"

 

"try to hear it but it's over now..."

The Cry have recently come back with their new single “Understand” after having been on somewhat of a hiatus since the early 1990’s. Songs from their LP “Beautiful Reasons” had been featured in the Hokus Pokus skate video for H-Street Skateboards, garnering love for the band and their upbeat full sound. Music accompanied skate and surf videos have long been a cultural phenom, adding a soundtrack to our youth, ingraining into our memories and molding our musical tastes. Because of this fandom lifting The Cry up, they’ve decided to release new tracks which hone in on their infectious style and “Understand” is happily being received by the group’s devoted fans and new fans alike. Staying true to their jangly 90’s flared rhythm, the track is sure to hook you in with its affecting lyricism and tight instrumentation. Check out “Understand,” and if it prompts you to start skating again please be careful out there.

-Alyssa Holland

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THE FACTS AS WE KNOW THEM - PRESS NOTES:


An entire generation of skateboarders fell in love with THE CRY in the early 90s after hearing songs from their LP Beautiful Reasons in the 1990 skateboard video Hokus Pokus from H-Street Skateboards. Hokus Pokus is now regarded as one of the most iconic skateboard videos ever with the soundtrack always praised.

It was then, as they were getting more and more attention and being courted by a major label that they did something completely unexpected. They disappeared.

Beautiful Reasons, which only had a limited cassette release, became a thing of legend. THE CRY’s heartfelt vocals, jangly guitars, upbeat drumming, and distinct bass lines never stopped attracting new fans, or growing in the hearts of old fans, and over the next 25+ years they achieved something of a cult status.

The digital streaming world just recently brought their music back into the light and empowered by their fans and supporters THE CRY are back in full-force. THE CRY truly have a great relationship with their fans and the new music is for them.

Their new material shows them at their peak. The songs are just as upbeat, earnest and unforgettable as the music that built their myth. Maybe even more so. Their songwriting is more confident than ever, their current releases see them exploring new tones and embracing catchy hooks and sad nuance like few can.

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