The Joy Formidable and the dreamy art rock surrender of "Into The Blue" (Official Video)

 

"you see me for what I am, I don't have to guess anymore"

Fall "Into The Blue" by The Joy Formidable and you can't help but get caught up, pulled down, into the layers of sound full of big hooks and beautiful embracing subtleties. Here the band swings broadly crafting a big sound with a cinematic reach that conjures up big festival crowds. The directions, the movements, the guitar lines and heaviness may even hang on comfortable conventions and bits of nostalgia but there is no need for vague artistic sweeps. The joy that the band appropriately brings is what you want if you know anything about this band and lead singer and guitarist Ritzy Bryan's captivating vocal aesthetic and ability to construct melodies and atmospheres that feel so emotionally enduring. I only saw The Joy Formidable once, live in Atlanta and they instantly pull you in with their powerful sort of dream pop, indie art rock motif. Instantly.

"Into The Blue" is the band's first releases since their 2018 album AAARTH. Bryan shares: “Into The Blue is about surrendering to love and magic. Having the courage to enjoy a new journey and the mystery and excitement of something unexpected. It’s about opening your eyes to beauty and love again. Making it to the other side. Whilst not conceived as a metaphor for the times we all live in now, it certainly turned out that way.”

Of the Official Video, Bryan continues: “I am always daydreaming in the bathtub between recordings. That diffuse thinking where your mind wanders freely - I always finish songs when I’m in that state. The idea that your imagination, that escape into another, deeper world can sometimes create a stronger connection with yourself.”

-Robb Donker Curtius

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The Joy Formidable is a Welsh alternative rock band, formed in 2007 in Mold, Flintshire, and currently based in London, England. The band consists of Rhiannon "Ritzy" Bryan (lead vocals, guitar), Rhydian Dafydd (bass, vocals) and Matthew James Thomas (drums, percussion).

The Joy Formidable, North Wales, London based, indie rock, dream pop, art rock, alternative rock, post punk, singer / guitarist Ritzy Bryan, "Into The Blue"