Brimheim and the bruised / not battered alt pop rock joy of "Brand New Woman" feat. eee gee (Official Video)

 

"I once begged you to love me / Now I’m doing it again / Turns out that it's just very hard / To truly love yourself..."

The sonic escapades, lyrical bloodletting of  "Brand New Woman" by avant pop rock singer-songwriter / musician Brimheim aka Helena Heinesen Rebensdorff and joined by fellow Danish artist eee gee feels like a personal confessional that cuts deeply. The tightly would synergy of the music, a fusion of Euro pop and an indie rock post punk blend, feels as dramatically art rock-ian with huge Phil Collins-esque drums and Killer-esque guitar pushes. Helena's vocal countenance feels as exquisitely empowered as it does vulnerable, maybe bruised but never battered. The lyrics suggest a fast sprint to survivorship to actualization, or at least, in that direction as guitars soar.

"If I ever figure it out

I won't be such a child
I’ll be a brand new woman
You won’t recognize me
It could be more than a daydream
If only I grew the spine
To leave a note to tell you

That we’ve kissed for the last time" 

The filmic Official Video as directed by Stine Emil and starring both Brimheim and eee gee is truly an inspired trip, garish and beautiful, full of gender stereotypes / tropes ready to be set ablaze or torn apart with a chain saw. 

LINER NOTES: 

“A suburban housewife nightmare,” says Brimheim aka Helena Heinesen Rebensdorff about the new single “Brand New Woman,” where she is joined by rising singer star and songwriter eee gee. Brimheim shares how “Brand New Woman” was inspired by the famous ‘cool girl’ monologue from David Fincher's film ‘Gone Girl: “A cool girl pretends not to care when she cares deeply. She pretends things don’t hurt when they do and abandons herself for someone else’s approval. She bends over backwards to twist herself into a person that might be worthy of love. In this song, she is someone so used to settling for crumbs of attention, she loses touch with reality and fantasises about tapping into survival instincts — a wild, ferocious sense of self respect that propels her into new life.”

This fantasy is never more evident than when eee gee sings:

"A glass of wine / Might calm me down / Am I foaming at the mouth? / Scratch marks on the bed frame / And tears in the new towels..."

Helena explains: “The song addresses the pressure of trying to live up to the myth of the perfect woman — a devoted and obedient dog who never complains. Tail wagging for attention. Unfortunately, I’ve been that woman in past relationships. Society’s expectations of women have definitely shaped that ideal, but ultimately I have only myself to blame. It is a violence I’ve inflicted on myself when I valued comfort over authenticity.

“Brand New Woman” is the second single off of the upcoming album "RATKING" where Brimheim, with a refined fusion of organic and electronic elements, shines an unrelenting light on the dissonance within herself. RATKING explores her shame, frustration with prescriptive gender roles, and unmasks the parts of her that she’s spent a lifetime suppressing.

"Brand New Woman” is released after the first single "Literally Everything" dropped in September and garnered a multitude of great coverage from Soundvenue, Gaffa, Clash Magazine, The Line Of Best Fit, Natt&Dag, DIFFUS, among others. On radio, "Literally Everything" became the week's inevitable on P3, went into rotation on DR P6 Beat, DR P3, Amazing radio, BR Puls, Deutschlandfunk Nova, and 3 Fach, as well as spot plays on fx NRK P13, BBC 6, KUNM, and much more.

"RATKING" is set to be released on March 22, 2024.

I could be a wild woman
And I’d never have to beg you
A glass of wine
Might calm me down
Am I foaming at the mouth?
Scratch marks on the bed frame
And tears in the new towels
Well before they’ve left my throat
I’m eating my own words
“Baby, I’m a wild woman
And I don’t care if that hurts you”
Oh God!
How does it feel to breathe?
There’s always been a feral dog
Clawing its way out of me
If I ever let her see the light of day
Then maybe
I could be a wild woman
A brand new woman
Oh what a wild woman
I could be
I could be
I could be
I could be
I could be
I could be

-Robb Donker Curtius

THE FACTS AS WE KNOW THEM 

https://open.spotify.com/artist/2ROf9t2bzHTnVuf8btRd5J

https://www.instagram.com/brimheim/

https://www.facebook.com/brimheimy

https://tambourhinoceros.net/artists/brimheim


The biggest thing Brimheim has learned is, how shame can’t live in the light. “If I permit myself to express shame, then it makes its power smaller”, she explains. With her unique alt-pop/rock Brimheim transforms her experiences with mental health, stereotypical gender norms, being a public figure, and more into powerful, distinctive, and relatable songs. Always pushing boundaries, Brimheim explores and exposes the most intimate corners and irreconcilable depths of the mind. The vulnerable and heartbreaking alternates with the brutal and megalomaniacal in a supportive array of soundscapes that, like the lyrics, challenge the listener's conventional genre perceptions.

Brimheim, indie rock, adult contemporary, post punk, baroque, euro pop, genre blending, lyrical bloodletting, empowered, survivorship, vulnerable, featuring eee gee, Danish indie stars, "Brand New Woman",