"Maybe I seem lucid in your eyes / I don’t wana see that go / Even if we take the long way / I know I’m just making conversation in your car / And I can’t wait to come see you / depending on where you are, but..."
The pure pop joy, indie film persona, emo leaning, dubious and self-assured brilliance of "When You Know, You Know" (Official Video) by San Francisco indie rock trio French Cassettes stirs your soul in both fresh and Polaroid nostalgic ways. The track from FC's third album, "Benzene", out now via Tender Loving Empire, feels organically drawn with a pretty blend of nimble acoustic and electric guitar narratives, bedroom pop-esque flesh with folk indie bones, inviting and easy but still diving into the frigid depths of emotional waters.
Discussing the song's origin, songwriter / vocalist Lorenzo Scott Huerta noted, "I was listening to a lot of Bread and Barry White at the time, and this one just came out of that very quickly. I'd never paid more attention to what kind of pick I was using on my guitar; I just wanted it to have that feathery strum sound. I had just recently been helping a friend on their song and wrote what I thought was a really great melody. They didn't want it so I used it on this one."
"When you know you know
These questions tend to growAnything I need to know before we take this exit
Yeah, I couldn’t just be your loving man
I wana be more than something that’s just steadily moving
If I had a better mouth
I woulda put it down before it got to you
What are you doing?"
I love this track and totally appreciate the songwriting aesthetic that French Cassettes sell in such embracing ways. Their indie rock, smart and sophisticated, emotionally wrought full of gut punches and tender kisses might just be destined to be in a future Wes Anderson flick.
-Robb Donker Curtius
THE FACTS AS WE KNOW THEM
https://soundcloud.com/frenchcassettes
https://frenchcassettes.bandcamp.com/
https://www.instagram.com/frenchcassettes/
https://www.facebook.com/frenchcassettes/
https://x.com/frenchcassettes
Hyper melodic indie pop from San Francisco
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