Saturday, February 16, 2019

Laveda are perfectly poised on their lo-fi dream pop affair "Dream. Sleep"

Dream. Sleep by Laveda starts with what sounds like a cassette player's play button being pushed. The clunky tactile sound gives way to a dreamy Lo-Fi Dreamy pop affair punctuated by a runaway beat, deliciously active bass line, double time guitar flourishes, droning synths and cooing female vox filtered through a hazy wash. The result is totally infectious and a total throwback to 80's new wave and 90's shoegaze tones. There is so much to pull you into the fray here, popping hooked filled synths and an industrial electronic jagged sound near the end that crescendos the song until it ends with that cassette player's switch being pushed again. The effect acts as a time machine or remembrance and I love it. I love the entire aesthetic here.

Laveda was founded in 2017 in Albany, New York and is Ali Genevich and Jake Brooks. There songs have morphed, taken shape from singer songwriter styles to the evocative sound they have now. Their Spotify debut "If Only", recently released under Soave Records of The Netherlands, was written by Laveda and morphed by artists Conki (Poland) & Nexeri (Russia) to create a Chill House/Dance track. Laveda has been focused on further developing their own style out of Brooklyn NY. They plan to release their first record in Spring of 2019.


Robb Donker

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