Thursday, October 18, 2018

Hoax - the disco gene pools and glitter ball love of "Grow"

Hoax (NYC) have a knack for blending indie rock, pop, R&B, hip hop and soul all pushed through alternative filters and sprinkles of positive fairy dust. On their latest Grow they are not afraid to get personal and dip into the musical gene pool. In this case stories from "mom and dad" talking about the disco era and their love for wah wah pedal sounds. Coupled with the bands recent Bee Gees binge, Grow grew out and up and bloomed into what it is now. The song has funky elements and is so unabashedly disco flavored I imagine that Napoleon Dynamite might do an interpretive dance to it. Tucked in the tight dance grooves their is a depth of lyrical content - "You and I should be human beings... and not just pieces in a puzzle we can't read" and then when you think the vibe is strictly glitter ball stuff it falls into a dreamy lush bridge that feels more like the New Wave (Romantic Wave) tones of bands like Roxy Music. Very cool and oh so funky in the best possible way. 

Robb Donker


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