"don't get the wrong idea..."
-Alyssa Holland
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Connecting the dots between the heaviness of 90’s-inspired grunge and the fog of shoegaze, Soft Cheese has found ways to create their own unique style of pop. Ripe with fuzz and dissonant hooks, the music is both complex and catchy. Floated into the melodies are lyrics soaked with an intensity and tenderness you never saw coming, coupled with plenty of reverb and chorus to taste. All of these elements can be heard on Soft Cheese’s eponymous debut record, which is set to be released at the end of 2020.
Born out of a solo project, songwriter, Hugh Jepson started Soft Cheese to move in a new musical direction - a challenge to exercise more restraint and write more intentionally. The result is Jepson’s distilled pop sensibilities entwined with a melody focused garage rock approach that reaches fans of an array of genres.
Soft Cheese took form as a full band with Jepson naturally gravitating towards his favorite players and friends from other shared projects. The group is filled out and brought to life with the help of bassist Annie Miranda and Dustin Stallings on drums. Jepson and Stallings have been friends and bandmates for the past ten years, spending their time cutting their teeth in the Portland scene as the Dovecotes. Jepson and Miranda hold down the rhythm section of rock band Moon Shy, and all three play together in Portland’s Geezer, a Weezer tribute band.
The group instantly felt comfortable and constructive; they took their ease of collaboration in stride and found success in the Portland scene. Six months from their first show as a full band in April 2019, Soft Cheese rolled into the studio to record their first record. With the help of engineer, Cameron Spies at Trash Treasury, the band recorded and mixed their first full length album.
The energy and enthusiasm in this band has channeled a feverish productivity that shows no signs of slowing. Armed with their debut record, and having released two self recorded EP’s (blue sausage fruit and tarp) during the covid lockdown, Soft Cheese is excited about the possibility of working with a label to grow and maximize their momentum as an up-and-coming Portland outfit.
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