Photo by Andy Sheffield
LUVK's powerfully sassy "Joan Jett", a funk rock declarative slap in the face rides on a twisted kind of Smoke on the Water prog that gives way to a hip hop diatribe. It is all bruised and brazen. You don't mess with this bitch and her guitar. A homage to the punk rocker or maybe a sideways glance, whatever, it is bad ass.
“Fuck the system! I originally wrote these songs in a very personal place of going against the chaos of the world; reminding myself that my perspective matters & that my voice matters. I had a revelation about what I already knew existed inside of me, and it's interesting because what's happening in the world today is only a manifestation of the darkness that has existed for centuries. It just goes to show the power we have as people if we speak up and stand for unity and space for all. The Earth was created for all of us, not just some." - LUVK
-Robb Donker Curtius
P R E S S:
The multi-hyphenate artist LUVK releases two new songs as anticipation for her debut album heats up. “Joan Jett” and “Wildfire” are the yin and yang to the forthcoming album.
Both tracks were co-written by sisters LUVK and Raven, and produced by VenessaMichaels - the collective also known as The Bop Crew. “Joan Jett” and “Wildfire” (co-producing credit to Flu) represent two sectors of emotion that exist in all of us; we all have those moments of believing in ourselves and feeling empowered, that is brought out in “Joan Jett,” while “Wildfire” brings out the moments of self-sabotage and feeling insecure, or unsure of ourselves. The dual-singles embrace us with the reality that even in our darkest hour, these moments are necessary so we can be unveiled and become the best version of ourselves. That sometimes all you need to do is adjust your lens, then you'd see that everything that you ever needed was always right there. just some."
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There's more to LUVK (pronounced "luck") than merely good fortune. Having spent most of her life honing her artistry, the multi-faceted singer is now on the cusp of a major breakthrough.
With a fusion of Hip Hop and Rock & Roll, the culture has been elevated in a new unorthodox way. LUVK does not conform, genres do not exist; she embraces and embodies the beauty of the human race. This mentality has also brought forth her brand FOP; “For Our People, For Other People” that is an extension of LUVK, promoting love, individualism and provokes thought behind the concept of purpose and self-validation.
Born on the East Coast to parents she dubs "dreamers," LUVK spent her childhood years immersed in music. She was classically trained in opera, while her parents enforced the fundamental skills of performing. At just sixteen, a writer of BET’s 106 & Park discovered LUVK during a performance at the Sugar Bar in NYC. This discovery lead to her being featured prominently in live segments of 106 & Park. The show brought exposure, but it also provided a sobering reality check on the nature of the business. Understanding that performing could no longer be a hobby, she parted ways in order to pursue her artistry full-time. LUVK hustled up other performing gigs to cover bills and recorded her E.P., Human, released in 2016.
Human was well-received independently, embraced by young cultural leaders in New York and made enough noise to lead LUVK to Los Angeles. From her E.P. sprung "Try My Wave," a rousing hybrid of R&B, Trap, and Rock. LUVK identifies the track as her turning point - the moment when her diverse skills and inspirations clicked. LUVK has created an undeniable sound of her own. If Post Malone, No Doubt, and Travis Scott made a baby, you would be living in the world of LUVK. LUVK is now firmly in control of her own path, with her forthcoming debut album "It Wasn't Luck” you are beginning to see the world she has created. Be on the lookout of what’s coming next as she is poised and ready to take her career to the next level. Good fortune may have played a part in her journey, but talent, charisma, and persistence have defined it. Virginia has birthed some of the greatest artists of all time, and here comes another one.
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